Affiliate Marketing - Building Strong Relationships

By Wouter Groendewoud

The internet has no borders, affiliate marketing is a worldwide business. Anyone can enter the online industry, the only requirement is to have a good internet connection. An essential part of business success is having a strong network. In this article, we will talk about how you can find the right people to work with and why it's important to build a strong relationship with them.

How to find the right business partners

Doing business online means that you can have partners all over the world. If you decide to do business in affiliate marketing, the first thing you should do is find a stable and reliable company to convert your traffic or ads with. Finding a company that suits you best requires some research. One of the most useful things you can do is to connect with people who are already experts in what you intend to do. All you really need to build a good network is the willingness to meet new people. There are a number of options that you can do to find the right and reliable contacts. We explain three below:

1. Search on Google

Searching on Google is an obvious way to find different companies to work with. Read the websites of the companies you have found carefully and decide whether it if it suits your goals. You can usually sign up for free at the company platform and once you have an account, look around in the control panel and determine whether you can work with it. An example of a reliable platform with a 24/7 support is Traffic Company. This CPA network has a variety of tools build into their control panel, that has been developed and continuously optimized for the needs of their users.

2. Ask questions on forums

Forums mostly have a wealth of independent information. This is the place where you can ask anything about the business and about the experience of other people with the companies you had already found. On the other hand, you can ask people on forums what they're up to and how you can help. That strengthens the relationship and makes it mutually beneficial. Some examples of forums where you can find a lot of information about the industry are AffiliateFix, Affpub, GFY, Stack That Money.

3. Visit events

One of the best ways to grow your network is to get out of the office. Meeting partners in real life and shake hands usually have a positive influence on the business relationship. But with an internationally oriented network, most of your contacts will not be around the corner. Luckily, there are various events that gather people from around the world to meet existing and new contacts in real life. Which is great, because then you can meet several partners in one trip. The European Summit is an example of such an event that attracts affiliates, media buyers, advertisers and publishers from all over the world. The upcoming edition of TES Affiliate Conference (14 - 17 September 2018) is located in Prague, Czech Republic.

Good partners stick together

Only the best platforms offer you a dedicated account manager, who wants you to grow and will support your growth. Once you found one or more partners to do business with, it's important to keep the relationship warm and close. Successful partners embrace change and growth, knowing that this attitude benefits them both individually and as a team.

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