You do not have to be a keyword expert to get your existing site to rank better for hundreds of keywords and phrases in Google's free search results. Get MORE on the site.
One of the first things I look for when a new client asks me why I think a site is not ranking well is the density of content. The WRITTEN words! A website can appear large - even though in Google's eyes, it isn't big at all. Blocks of pictures, text built into logos or image are important for visuals, but to Google - it does NOT make up for good ole fashion content.
Google Ranking Content Basics
Google is the best search engine in the world because they provide the most accurate results to you and I. It is a complex criteria that really no one knows all the variables. But one thing IS for sure. If you search for anything on Google, you will notice any site that appears on the first page of the results will have a healthy amount of content. This is also true for smaller sites (10 or 12 pages or less) if they have large blocks of content on their home page.
Write Naturally
You know your business. You know what you offer and want traffic for. Just write it. More, More, More. Yes, using an expert writer will help optimize it to maximize the effectiveness of the wording, but Google is adept enough to pluck these words from your site - even if they are not in perfect sequence for a keyword phrase. But if there are no words, your site is throwing traffic out the window.
There is no limit to amount of content on a site if it is written well and balanced. Repeating the same keyword over and over again will do little good. Not only does that read poorly to a visitor - you will get penalized by Google. It's best to write naturally. Have a plan for a paragraph and the page.
Having a high ranking site requires other follow through, but without the content quantity, the site will most likely never get on the "first team" for first page Google ranking.
Use a Word Processor for Accumulating Content
One tip I give my coaching clients is to write locally on your computer, so you accumulate the best content you can use over a period of time. I personally use Google Docs for you writing. I can access it from anywhere. I also never know when I have that creative "bug" to write content. Don't wait until your in your admin or web host to start writing more content. I find I get distracted with all the tools, photos and other aspects within my site. Use a blank sheet of paper via google docs, microsoft word or even notepad.
More, More and More content. Your website will reap the rewards ongoing!
Thank You,
Nick Hunter
SEO Coaching
nickseoexpert@yahoo.com
https://www.facebook.com/websiteseosearchmarketing
